Because we offer: Human Pricing.
Since a computer will never know if a property sold for a high price because it was marketed well or if another sold for a low price because the foundation was cracked.... all the computer knows is that they both sold. Much the way a computer can't appreciate art, they simply fall short when it comes to evaluation.
We value YOU more than your transaction, and the numbers with which we're most concerned are the ones related to YOUR bottom line - not ours. This is how we have found success, and this is how we will continue to find it.
Agents strong and growing rapidly.
Convient office locations for easier access.
Do they have an assistant or transaction coordinator?
Be very wary of any agent/broker who thinks that they can go it alone, or with the help of just one person! If your property is marketed properly, there is no way that one or two people could handle the amount of showings, emails, calls, offers, and requests, that are going to come pouring in! Something will get lost in the chaos and often it is an offer that moves on to another property.
How do they plan to market your property?
If they don't immediately list off: Property Sign, MLS, Professional Photography, Virtual Video Tour of Property,Personal Website of Property, and Email Campaigns, then you should be running in the other direction. Sure, you can put a sign up and put it on MLS and you will probably get an offer or two but you don't want a couple offers, you want a lot.
Where are they going to syndicate your listing?
If they look confused and mentioned anything about online marketing in the last answer then they don't know what they are doing. Having a property website is not enough. This website needs to be submitted to every real estate website out there. Buyers are no longer going through agents; they are going to sites like Zillow.com and Trulia.com. If your listings aren't on all of these sites buyers won't see your property.
How do they manage their listings?
Do they have a CRM (Customer Relationship Maintenance software)? If they don't then you can be certain their contact list is not as long as it should be, their offers are not monitored as well as they should be, their buyers are not followed up on as often as they should be, and they subsequently will not be able to sell your property for as high as it should be.
What makes them different from the next agent down the line?
Listen to what they say carefully. In real estate everything must be prepared ahead of time. You will be able to tell if they prepared for this conversation based on their answer. If they scramble, and put together a sentence that is weak how do you think they will be at the negotiating table?
During the consultation, we will look at your property and learn more about your goals for selling and suggest improvements that could lift your price.
Taking the time to stage your home for potential buyers is an effective way to make your house stand out against other listings in your area.
Covering everything from targeted email campaigns, social media ads to dynamic re-marketing and paid promotions!
Brochures, Postcards, Flyers and more are professionally designed to increase the effectiveness of your marketing.
Direct access to a team of nationally recognized videographers and drone experts who utilize media in marketing your property.
Pre Marketing - Building a "buzz" prior to actually listing your property on the market to draw in more buyers. We start on day 0, not day 1.
Karl Markarian brings his passion for real estate and a wealth of knowledge and experience in sales and development, both locally and internationally, to JohnHart. He specializes in the marketing and sale of real estate throughout Los Angeles & Southern California. He is well respected for his wide range of expertise, from luxury residential homes to commercial property, investments and developments. Karl’s global experience provides him with a unique understanding of the industry that serves his clients well.
Holding an International Business degree from York University, Karl began his real estate career in Toronto, Canada in 2000. A few years later, he relocated to Dubai, where he went on to obtain his Broker’s license, continuing to represent a wide array of international clients and investors throughout the Gulf and European Union.
Fluent in four languages, including French, Farsi and Armenian, Karl has built an extensive portfolio of real estate investors across the globe. A consummate professional who enjoys working with people from various backgrounds, Karl continues to serve his clients with patience, leadership and positivity through every step of the transaction process. When not touring real estate, he enjoys traveling, fine wine, water sports and golf.